Today’s consumer doesn’t just buy a brand, they join it. That’s why the best brands are simple ones: they’re easy to understand and impossible to ignore.
As an agency, our goal is focused on helping businesses simplify and clarify who they are and what they stand for through innovative branding.
While we won’t turn down a business for branding – from entrepreneurs to major corporations – our sweet spot is small businesses under 500 employees. We love integrating our Creative Specialist with your team, and the passion and work ethic that comes from such a collaborative effort. However, regardless of size or industry, the only essential criteria we have is your desire to elevate your brand.
Elevate Your Brand
Research
We’ll get inside your business plan, and the heads and hearts of your target audience and finally, study relative market trends.
Brand Strategy
We strategically define your brand and position you within a unique whitespace. Many small businesses skip this step and that can be a fatal mistake!
Visual Identity
We design iconic visual identities that cut through the noise and express who you are.
Verbal Identity
We define your unique brand voice and write messages and copy that work in all conversations, across all platforms.
Packaging
We design Instagram-worthy packaging that leaves memorable impressions and gets people to support your business.
Content Creation
We art direct your photoshoots, video projects and marketing materials to tie your whole brand together.
How We Work
STEP 1: CONNECTION CALL
This is the first step in creating your new brand. We talk it all out…through a detailed exploratory and questioning process, we’ll establish the foundations and goals of your business to enable you to make important decisions later in the brand-building process.
STEP 2: RECEIVE YOUR STRATEGY & STORY
This is where you’ll receive your Brand Strategy & Story. Every brand has a story, and this is where we help you develop yours. Your Brand Strategy is all about who you are as a brand internally. We’ll give you everything you need to bring your brand to life with it’s own unique and recognizable personality from the inside out…starting here. (Three rounds of refinements are included)
STEP 3: RECEIVE YOUR STYLE GUIDE
Once we know who you are on the inside, it’s time to tackle your appearance and voice. This is where you’ll receive your Brand Style Guide. It’s a hefty packet outlining the ins and outs of your Brand Identity…how your audience will recognize you and connect with you on an emotional level. You’ll receive your Visual Identity (i.e., logo, color palette, typography style, photography style, graphic elements) and your Verbal Identity (i.e., style, tone, manner, voice). The Brand Style Guide enables you and your team to look, act and speak consistently when representing the business. (Three rounds of refinements are included)
STEP 4: SHARE YOUR BRAND WITH THE WORLD
You’ve got the Strategy and Style Guide, and now you’ve got to build your components. We would be honored to finish the job for you. However, if you’ve got an internal team ready to build, skip ahead to Step 5.
STEP 5: CELEBRATE
Raise your glass to a job well done! Finalizing your brand calls for a glass of bubbly and a big high five! Even after your brand is created, we’re here for you. We’re rooting for your success, so any additional help you need: an update, color change, a value doesn’t sit well…you have full access to our Academy courses and to your Creative Specialist for as long as you need. We’re here for you, stay in touch!
Measuring Success
Our clients receive…
