Since everyone is still WFA (work from anywhere), we reached out to our resident photographer – and friend! – Julia D’Agostino to offer you guys tips on how to create quality content from home.
The following is written by Julia D’Agostino for Relevè Branding Agency:
Right now more than ever, we’re all interested in quality content over quantity. Keep that in mind when you’re sharing your business with your customers. Let them know how you and your business are doing, don’t be afraid to be vulnerable and share more with them than you ever have.
If you’re a business owner, that means you’re also probably an accountant, a customer service rep, a secretary, a content creator, a mom, a dad, a sister, brother, etc. You have a lot of hats on, and right now you’re wearing all of them on top of one another. I want to be able to break down content creating for you at home so it doesn’t seem as daunting as it may be when you don’t have your usual team to help you. If there’s anything I’ve learned in my short little life, it’s important to be self-efficient to the best of your ability.
Brainstorming your content sounds impossible – it sounds impossible to be able to have 5 minutes to yourself to even think about what you’re going to be doing in the next 10 minutes. But being able to open a plain sheet of paper or a plain Word doc and being able to write down words that correlate with your company will help you evoke visual ideas for what you need to be putting out on your social platforms. For example: look at your current Instagram. Do particular colors jump out at you? Does your branding have particular colors you want to highlight? Try to include as many of those colors into an image to keep on brand. This will help with the cohesiveness of what you’re producing.
Light. Photography is based off of light: the amount of light and the direction of light. You don’t need a fancy camera. You can use your phone’s camera. But please, if you do have a DSLR or even a compact point-and-shoot camera in your house, NOW is the time to take advantage of the time we all do have, and LEARN how that camera works! PLAY around with it, make mistakes and learn from them. One step further in being self-efficient!
Now back to shooting – head into the room with the brightest light. If you know your kitchen is somewhat relevant to what you want to be posting, and you know your kitchen is brightest in the afternoon around 3 pm or so…don’t take photos in there at 10 in the morning! Wait until the afternoon. Trust me, the light is worth it. Take advantage of the self-timer on your phone if you intend on being in the photo. You don’t need a tripod to stand your phone on – use the self-facing side and put that self-timer on and lean that phone up against a stack of books.
Not taking a selfie? Make sure the subject of your photo is in focus.
If you’re taking a flat lay, do it on the ground!
Need a white background? Use a bedsheet.
Need your kitchen counter as the backdrop? Stand on a step stool or chair, and make sure you are as parallel as you can be to the surface that you’re photographing on.
Download Lightroom Creative Cloud (through the App Store) to work on your free trial and play with the sliders – exposure and shadows for brightness, color tones, warmth and coolness, green and purple tints, adding in a pink, glossy hue. The editing is relevant to your brand, your business. If your brand is more deep and darker tones, I still suggest photographing in your brightest light so that you can have full control over the colors and light during the editing process. Bring your shadows and highlights down so you’ll have a more contrasty, deeper image. If you traditionally work with a photographer, you can also kindly ask them to temporarily share the preset they usually edit your photos with.
Hope this helps! Julia Dags