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Personal Brand Versus Business Brand

In the day and age of social media, everyone thinks they have a personal brand. Their aesthetic, what they post and how they say it has become a literal obsession. And actually, a good amount of these people actually do. Some even make a living off of it, and are called Influencers. But just because you’re good at social media for yourself doesn’t necessarily mean you could or should run your official business off of your name recognition alone. Sure, that will get you off the ground faster than maybe someone without a large, loyal following, but you and your brand will never stand separately if you intertwine that intensely from the start. Let’s go through the differences between a personal brand and a business brand, shall we?

Personal Brand

A personal brand is built around YOU as an individual. Your name is the focus, meaning  people will associate you, as a person, with your products and services. Celebrities, authors, and professional speakers frequently use personal brands.

Pros

  • Your audience feels connected to you and decides whether they want to support your business based on you as a person
  • Easy to change directions (seen as an individual choice vs unstable business plan)

Cons

  • Cannot be passed along to another individual to run
  • Personal life becomes public
  • Hard to scale

Business Brand

A business brand does not have one individual face. Their face is in fact, their logo. Corporations or companies that unite under one logo are considered business brands. If an individual were to start a business brand, they would not use their name, but a company name that either a team or individual would work under.

Pros

  • More sustainable
  • Less susceptible to scandal
  • More organized

Cons

  • Difficult to change directions
  • Require aggressive promo/marketing

An Example

Brand: Gal Meets Glam

Branding: Julia Engle started her blog Gal Meets Glam back in 2011, and has stood the test of time as an OG blogger. She has over 1 million Instagram followers, and used her blog and IG to promote her new venture last year, a dress collection, Gal Meets Glam Collection. In a recent interview with James Nord, she was asked if she scopes out photo locations and collaborative brands based on the GMG aesthetic, but she said at this point, she is Gal Meets Glam, they are one in the same, and she doesn’t have to seek out because everything they put out there on the GMG brand is also the Julia Engle brand. While her name is not personally branded to the point of household recognition, her dress line and her blog are both Julia-Engle-Gal-Meets-Glam through and through.