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Why It’s Time to Add LinkedIn to Your Strategy

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You guys. It’s 2020 and LinkedIn is where it’s at.

Social media has become the online resume for potential hires, and the online portfolio for businesses of every industry. Regardless of the side you’re on, people are flocking to LinkedIn to share their expertise past visual (like on Instagram) and in longer sentences (unlike on Twitter). So let’s get into why, and how you can go about adding LinkedIn to your strategy:

The Why

Concisely? Professional networking.

Millions of people are using social media these days, but there’s also a lot of noise if you’re a business or an individual looking to grow their professional network. No matter what stage of your career you’re in or how happy you are in your current role/with your current team, you should constantly work on your network. No connection is too small. LinkedIn is your friend, and one that applauses you for sharing your expertise.

Regardless of your industry, you should be networking with like-minded work individuals. Sharing links to articles you’ve found, articles you’ve written, accomplishments and general industry-wide news show your expertise. Liking and commenting on others in the field show community and collaborative skills.

Once you’ve hit 500 connections, LinkedIn stops sharing the number publicly and just writes 500+ connections on your profile. This is not a numbers game, like some other social strategies. This is about connecting (not following, see the difference already?), and you’ve got to work to build – and keep – these relationships. And when you’re ready to hire (or be hired) you’ll be good to go.

The How

  1. Your LinkedIn profile is literally your resume, and should be optimized to it’s fullest capacity. That’s step one.
  2. Create a business page and make it legit. Don’t half-ass this.
  3. Once that’s done, you start the networking process. Do not generically DM people here, they can see through the BS. Message and connect with individuals you feel you can have a real professional relationship with: the possibilities are endless!
  4. Promote yourself and your business – but don’t be braggy; there are actual Instagram accounts dedicated to weird flexes on LinkedIn – and congratulate and share others’ successes.
  5. Join groups and discussions, become known as an expert in your field.

I cannot stress enough that taking one post, and sharing it word for word on all of your channels is a terrible marketing strategy. Each channel deserves and requires something different. I’m happy to share that RBA now offers LinkedIn Management as a service option. Please don’t hesitate to reach out when you’re ready to grow your professional network.

Oh, and while we’re in the mindset of growing our professional networks, connect with us here!

xo, Jessica

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